What I Believe Happened During The Memphis Race Riot

In Today’s Society we are dealing with things such as racism, wrongful incarceration, policy brutality and many more. Police Brutality is when excessive force is used by a police officer. In today’s time it has become not just excessive but deadly. The issues that really needs to be up for discussion is the innocent lives that are being taken due to the way officers are treating our citizens. In the early day’s police brutality applied to poor labor workers meaning black slaves. This is what I believe happened during the Memphis Race Riot. In 1866 Memphis, Tennessee was exposed to the worst racist hassle in history. There was a total number of forty-six blacks and two whites died during the hassle. More than 80 people were injured, hundreds were robbed, a total of five women raped, homes of ninety-one individuals were burned, homes and churches were burned and destroyed, and almost seventeen thousand dollars’ of federal property was destroyed. Hundreds of African Americans were jailed, and mostly the emancipated slaves left town until the convulsion was over. It was said that for three days straight that white cliques which included police officers, fire fighters, and some capitalists, attacked the camps and neighborhoods of emancipated slaves. You may ask well, what caused this Mob Violence? Why were there more African Americans killed then Whites? It is said that the reason that the riot broke out in Memphis was because there was distress when some white citizens ofShow MoreRelatedRacial Issues Of Kill A Mockingbird By Harper Lee1321 Words   |  6 Pagesracial discrimination. Harper Lee wrote this book, To Kill a Mockingbird, in light of a little girl growing up during this time period and seeing the world through her eyes. Harper Lee included the Tom Robinson case to let readers comprehend the extent of racial issues during this time. A reader s mind is constantly thinking while reading, whether it is trying to solve a mystery, guess what will happen next, or to just process the current information on the page. Reading the Tom Robinson case may createRead MoreThe End Of The Civil War3494 Words   |  14 Pagesone of the most awful part of American History, an act of racial discrimination. Why is it racist? Well, it is simply because only dark skinned people were considered slaves. We all know it happened, but when and how did it ended? It ended after the civil war, when people started fighting that people in all race are equal and slavery is very inhuman. People started rebelling and passing bills to end it, and that is when the Civil war started. One major part of the American History was the Civil warRead MoreEssay The Life and Achievemets of Ida B. Wells2601 Words   |  11 PagesAfter the Civil War, blacks were provided with rights they probably never dreamed of having during slavery. They were made citizens of the United States and given equal protection under the laws. If you were male, and of a certain age, you were also given the ballot. Each of these things represented both a great victory for for the freed people, and the promise of a bright future. We know, however, that during the 1870s and 1880s, these rights were slowly and systematically taken away from blacksRead MoreEssay about Who Killed Martin Luther King2620 Words   |  11 PagesScratching the Surface, Not Driving in Bullets or: Why White People are Such Morons A great number of people know who Dr. Martin Luther King Jr. was. My generation has had the opportunity to learn about his work in the civil rights movement and his â€Å"I have a Dream† speech as early as elementary school. I’d venture to say that a fewer amount of people know that this icon was assassinated and James Earl Ray, a white man, was arrested as his killer. Unfortunately, an even smaller number of people haveRead More The Civil Rights Movements in Ireland and America Essay4811 Words   |  20 PagesEuropean countries, I feel truly threatened. The tension carries itself into a nearby pub where an old man asks â€Å"Are you jus daft? Or do ya have relatives here?† His words hinted at my grandfathers blunt, yet kindly, expression concerning his birthplace in N. Ireland, â€Å"If you havent been there yet, dont go there.† I can remember the lyrics of a Naughty by Nature song blaring over my car radio, â€Å"If you have never been to the ghetto, dont ever come to the ghetto,† as I put in a tape. MyRead MoreThe Boiling Frog Theory on Population6400 Words   |  26 Pagesbespeak a quiet life, centered around hearth and village - sun-dried brick, kiln-fired pottery, woven cloth, the potters wheel, and so on. But gradually, imperceptibly, signs of distress begin to appear, like tiny bubbles at the bottom of a pot. What shall we look for, as signs of distress? Mass suicides? Revolution? Terrorism? No, of course not. Those come much later, when the water is scalding hot. Five thousand years ago it was just getting warm. Folks mopping their brows were grinning at each

Martin Luther King Jr And The Civil Rights Movement

Panther Power When we think of the Civil Rights Movement, we often think of the most prominent leaders like Martin Luther King Jr, Rosa Parks, and Malcolm X who’ve surely paved the way for the beginning of the movement. However many times we overlook the ones who aren’t talked about in the classrooms during Black History Month, or when we’re discussing the Civil Rights Movement. In response, I dedicate my paper on an African-American Organization to those who promoted the freedom and rights of Black Americans and minorities just as much as Martin Luther King Jr or any other leader or organization during the movement. The greatly controversial Black Panther Party (BPP) In October of 1966 in Oakland, California, Huey P. Newton and Bobby Seale founded The Black Panther Party for Self-Defense. They adopted their Black Panther symbol from an independent political party established the previous year. While they both attended college, they dreamed of a racially equal America and wanted to actively participate in the Civil Rights Movement but knew they couldn’t do it alone. After meeting and formally adding Elbert â€Å"Big Man† Howard, Sherman Forte, Reggie Forte, â€Å"Little† Bobby Hutton, Angela Davis and later Elaine Brown. They struggled as to where to the party should enter the movement and after the killing of an unarmed black male in Oakland they found their calling. In their all black ensemble, powder blue shirts, and shotguns, the Panthers began establishing patrols in blackShow MoreRelatedThe Civil Rights Movement : Martin Luther King Jr.1468 Words   |  6 PagesThe Civil Rights Movement is one of the greatest things in this world we are most grateful for. If we lived during the time of segregation it would have been a difficult time for us because anyone with a different skin tone would not have equal rights like the white Americans did. Furthermore, there were many people who did things to give people with color rights. Of these people was a pastor named Martin Luther King Jr. he contributed greatly to the field of Civil Rights movement with marchesRead MoreMartin Luther King Jr. and the Civil Rights Movement 597 Words   |  2 Pagestheir rights? People who did not let anything get in their way, no matter how tough times got? This place was American during the 1960s. Change in American was about to come and the people in American were going to make sure it happened. The 1960s was a time of determination, self-expression, and excitement. The 1960s came with many ups and downs. But there was many people in the 60s that made a change during that time and their legacy still has an affect on us today. People such as Martin LutherRead MoreThe Civil Rights Movement : Martin Luther King Jr.1174 Words   |  5 Pagesmemorable figure that revolutionized equally in the United States is Martin Luther King Jr. King was an activist leader during the Civil Rights Movement who nonviolently protested along with many of his followers, involving civil disobedience, peaceful symbolic protests and economic noncooperation. He used great and powerful speeches regarding racial discrimination and used other ways to fight back against inequality. For instance, King was arrested for nonviolently protesting in Birmingham when the cityRead MoreThe Civil Rights Movement : Martin Luther King Jr. Essay1690 Words   |  7 PagesA civil rights leader by the name of Reverend (PBS, 2016) Martin Luther King Jr. changed the world he occupied and chang ed the future course of the United States of America by advocating for desegregation. Martin Luther King Junior was on a mission to end the segregation of the African American community. Segregation was the post result of slavery throughout the United States of America which enslaved Africans. He challenged the status quo of the time. Protesting peacefully and advocating for socialRead MoreThe Civil Rights Movement : Martin Luther King Jr.1305 Words   |  6 PagesThe Civil Rights Movement was a crucially essential and impactful part of American history. Since the beginning of the first colonies, racism, segregation, and mistreatment has been present in our country. First coming to the new lands through the Triangular Trade, African Americans have suffered of a lack of humane rights. As they stood up for themselves, and other non-African American supporters with them, they lead to the unraveling of one of the longest successful trials that have been foughtRead MoreMartin Luther K ing Jr. : The Start Of The Civil Rights Movement1008 Words   |  5 PagesEssay The Civil Rights movement was a push to expand the rights of African Americans in the United States. It is widely known that Martin Luther King Jr. was the figurehead of this movement he got his start in the Montgomery bus boycotts as he organized and spoke on behalf of the African American community in Montgomery and worked closely with Rosa Parks and other civil rights activists. Although this is where the movement’s most prominent leader got his start, it should not be consideredRead MoreThe Civil Rights Movement : Dr. Martin Luther King Jr.1168 Words   |  5 Pages Lundberg 36). In a London speech that Dr. Martin Luther King Jr. delivered to the Christian Action Group on December 7, 1964, he discusses the positive gains that have been achieved by the civil rights movement. In this speech King provided his audience with several facts on how the people have came a long way from where they began and that the civil rights movement has made a great progress in its struggle for equal treatment under the law. In King s speech, he begins by claiming that they haveRead MoreThe Civil Rights Movement : Dr. Martin Luther King Jr.1050 Words   |  5 PagesPerseverance The Civil Rights Movement was a critical time in the history of the United States of America. In this time of fighting, brutality, and injustice, leaders arose to fight for equality for all, one, in particular, was Dr. Martin Luther King Jr. Dr. King is well-renowned for believing in something and standing up for it, even though the repercussion of his actions resulted in serving time in jail. While he served his time in Birmingham, he wrote a lengthy letter to inspire and admonishRead MoreMartin Luther King Jr. and the Civil Rights Movement Essay3359 Words   |  14 PagesUnited States of America. But first we must ask ourselves, how did this occur? Who lead African Americans to better living standards? Civil rights leaders, such as Sojourner Truth, Harriet Tubman, and Rosa Parks, just to name a few. However, among these great names in history, there is one that stands out, and that man is Dr. Martin Luther King Jr. Dr. King gave hope to those in need with his awe inspirin g sermons he performed at the church his grandfather founded. He changed foes to alliesRead MoreDr. Martin Luther King Jr. and the Civil Rights Movement Essay1269 Words   |  6 Pagescontroversy.† (Famous civil-rights†¦) As Martin Luther King, Jr. said, the â€Å"measure† of a man comes not when things are going well, but when things are times are challenging. In the time of the Civil Rights movement, lots of African American people were measured by how they managed difficult situations. The Civil rights movement had many influential leaders and events. The overall importance of the movement was the profound impact it had on American life. The Civil Rights Movement had many important

Integrated Business Challenge Learning and Professional Development

Question: Discuss about theIntegrated Business Challengefor Learning and Professional Development. Answer: Development of Skills In order to develop the requisite skills, one has to follow certain steps. For an instance, training is indispensable for the improvement of the skills. In case of training, he/she has to attend a workshop, maintain a course and peruse an article or book. At the same time, it is essential follow the work of the person and be proficient in the particular field. In order to develop the professional skills, the candidate must practice and deliberate on the structured work. At the other end of the spectrum, it is the responsibility of the candidates to evaluate the progress and identify the areas for the process of prolonged growth. In order to strive towards success, one has to develop professional skills, as far as the varied sections are concerned (Venkatesh et al. 2014) Improvement of Skills Through Semester The semesters give an ideal scope to improve the skills of the candidates. Without the set skills, it is difficult for the candidates to succeed in the professional circuit. Through the series of semesters, the candidates learn various technicalities and precepts of the corporate life. It is believed that the institutions take the initiative to make the candidates ready for the corporate mechanisms. The candidates have to imbibe certain rudimentary concepts that strengthen the horizon of the career. After the end of the college phase, the students embark on the professional journey. Therefore, the education institutions play a pivotal role in enhancing the professional attributes of the candidates (Gonzales and Lambert 2014). Through constant practice and strenuous efforts, the candidates can improve their career goals in every possible way. Enhancing the Skills It is believed that the role of institutions is instrumental in determining the course of the students. Everybody is born with innate capabilities that to be enhanced with the changing times. These skills are essential for the building of the corporate career. The significant skills such as communication, decision-making ideas are improved with the changing pace of time. Therefore, it is indispensable for the candidates to develop the skills before deliberating on the corporate career (Moore et al. 2013). Putting the Skills into Effect The veritable question is how would one implement the skills in the future? The students seek a stimulating platform where they can cultivate vital skills for the development of the career. The academic institutions play a crucial role in influencing the students and help shape their career. They can implement the skills in various spheres of the career. The students have aspired to pick up lucrative and creative profession in future. Therefore, they can apply variegated skills to broaden the purview of the career. It is essential for the candidates to exercise such skills and put them into effect in future. The candidates should develop the inclination to candidates should practice unceasingly for the growth of their career. In the recent time, many academic institutions involve counseling sectors that help to counsel the students and make them ready for the job market (Moon 2013). The employment areas need requisite qualification and poignant skills that enable the candidates to ta ke decisions regarding their career. Reference Gonzales, S. and Lambert, L., 2014. Teacher leadership in professional development schools: Emerging conceptions, identities, and practices.Journal of School Leadership,11(1). Moon, J.A., 2013.Reflection in learning and professional development: Theory and practice. Routledge. Moore, P.M., Rivera Mercado, S., Grez Artigues, M. and Lawrie, T.A., 2013. Communication skills training for healthcare professionals working with people who have cancer.The Cochrane Library. Venkatesh, V., Rabah, J., Lamoureux-Scholes, L., Pelczer, I., Urbaniak, K. and Martin, F., 2014. Development, implementation, and evaluation of a professional skills development program: The case of Concordia University's gradproskills.The Canadian Journal of Higher Education.

The Way We Burn free essay sample

I thought I knew what fire was. I saw the little tongues of it on candle wicks, and bonfires fed on newspapers and the snapped arms of trees, and the forest fires that sometimes broke out on I-95, and I thought: it’s all the same. They all start slow, burn fast, burn hard, burn intense and out of control. I watched the liquid, undulating motion of the flames, and saw only hardness, only raw power, only destruction. And I thought: that’s what I must have. The power to change. The power to move people with my words the way fire blisters skin, the way wind manipulates flames. I thought: that’s the only way. And I was wrong. In Advanced Placement U.S. History last year, we watched a video on the Triangle Shirtwaist factory fire, in which one-hundred and twenty-five women burned to death. We saw, in tinny reporter voices and grainy photographs, the girls dying all over again. We will write a custom essay sample on The Way We Burn or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I don’t know how exactly to explain what I felt then. Horrified. Heartbroken. Haunted by girls burned to death and burned into my mind. I went home and spent hours researching the fire, and when I was done I bawled, grieving for a hundred women a hundred years dead. I couldn’t understand what was so strong about that fire, that one event, that burned me on contact. It was tragic, yes. But people die. I know that. Men and women and children are murdered every day, and what happened on March 25th, 1911 was an accident. So why did it effect me so deeply? Why did I feel a stab of mourning a hundred and twenty-five times over? I think I get it now: it wasn’t the women who died—teens my age, girls with beaus, wives with babies—it was the people they left behind. The families that had to rise up from the literal ashes and go on living, reeling and numb with grief. That’s what broke my heart. Not a fire powerful enough to wipe out one-hundred and twenty-five lives in thirty minutes; the dusty, desolate aftermath. It wasn’t the fire that resonated with me, and it wasn’t the fire that killed those girls. The smoke pushed its fingers down their throats and they choked on it. The asphalt below broke their bodies when they threw themselves from the windows. Fear got them before the fire did. Squeezed their hearts so hard they burst, and all the fire got were shells of girls already gone. Fire has power, yes. But there are stronger things. I don’t know that I can pinpoint one moment where I changed my mind—about fire, and power, and what caught my breath an d made my hands shake. It could be me, slumped in my desk in U.S. History, watching the poor-quality video of the Triangle Shirtwaist fire with smoke pouring into the clouds and my heart in my mouth. It is that. That changed me. But there’re more, too. It’s seeing the look in a man’s eyes when his heart is broken. It’s anger that leaves you cold. It’s looking out the backseat window of a ’94 Toyota Corolla with my girlfriends laughing and singing up front, music making my head throb, and the morbid flash: what would happen if we crashed? Picturing the car crumpled with its belly turned up like beetles long dead and the tires spinning, and me still inside with blood on my mouth. It’s the small moments, insignificant lapses in your day that make you who you are. That take you up and change you, irrevocably, forever. Power is more than disturbing pictures, fires that only destroy, music that squeezes your whole body. You don’t get power without feeling. You’ve got to feel it in your bones. It’s got to take your breath and hold it fast. It’s got to shake you to the core. A fire’s only fearsome with fuel at its back. I used to think power was an all-or-nothing game. Either you had it—hot, unyielding, all-encompassing—or you didn’t. I was wrong. I know now that there’s more than one way to burn.

SPS 022Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker

SPS 022Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker SPS 022:Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker 3 SharesMy guest today, is Daniel Decker. He is the CEO of Higher Level Group and an expert at platform development, book launching, and marketing for authors and speakers. He has worked with such notable authors as Jon Gordon, Michael Hyatt, Ryan Blair, Mark Sanborn, Crystal Paine, Allison Pataki, and Tony Robbins to name a few. If you haven’t heard of him, you have probably heard of one of the books he has helped launch. We talk about his first book marketing venture, and how he crushed it and moved on to creating even bigger launches and platforms. We also talk about the importance of having a team, and how self-publishers still need to get out there and hustle on their own. Daniel shares the importance of offering something of value when trying to find promotion opportunities. He also shares his past successes and lessons learned along the way. He talks about platform building for speakers and authors and more. You can find Daniel here:Daniel Decker Higher Level Group Da niel on Twitter @DanielDecker Daniel on LinkedIn Daniel on Instagram Show Notes [02:10] How Daniel got started on the book side of things. He had an ad agency. His friend, Jon Gordon, wrote a book and they crushed it on marketing. [06:25] Jon had a 4-week Today Show segment with ways to get your energy up. Taking it national worked. [07:12] How Daniel focuses on relationship capital and adding value. He presented already researched ideas to producers which would help the producer as well as themselves for promotion purposes. [12:52] If Daniel can help better the world and feed his family it is a win win. [13:33] Daniel gets enough business by referral that he doesnt really have to market his services. [14:31] On the first launch the combination of everything was the key, but being on The Today Show really helped. They also ran a Dr. Weil ad. [17:44] Being a giver and meeting Michael Hyatt through his blog. He offered to add value to Michaels platform and proved that his ideas were good. [19:03] The importance of leverage and having a special landing page instead of an AWeber form. [24:00] Daniel takes every client as an individual and what their goals are before creating and condensing the campaign. [25:38] How its harder for self-published authors to get on the New York Times list. Presales are important and distributing sales among retailers. [26:54] Having a 50/50 strategy between pre-sales and launch marketing. [27:39] Getting strategic with launches including using free books on the back-end. [28:59] How the NYT list is not only based on volume. They are subjective. [33:33] Methods for incentivizing offers and growing a mailing list. Using things an audience will perceive as value. [34:33] How people tend to devalue their offers and how it is surprising how well it does. [34:53] The importance of having a launch team. [36:06] How people want to help other people succeed and help spread the message. [36:40] Always offer something of value when you reach out. [38:22] Having a launch team with a thousand people. Usually, 60 to 70 percent participate. How creating a launch team is not shooting yourself in the foot. [40:02] Nurturing a launch team and asking for support and creating a net gain of book sales. [41:16] Not burning people out by communicating only things that need to be communicated. [42:18] Remembering that people are people and use your launch team strategically and be sure to engage with them. [45:50] Asking a launch team to read and critique the book. Asking for reviews and to buy a copy. Taking the team on the journey with you. [50:29] Partnering with charities and nonprofits as an incentive to get views etc. [53:01] Long tail promotion strategies include defining who you want to be and where you want to go. Do you want to monetize the book or promote your core product? [56:19] Having your book sales tracked by BookScan and metrics that publishers use to track sales. [01:01:19] Daniels plan for using a publisher for his first book and self-publishing for his second book. [01:05:08] Parting advice is to find a publishing plan and then act on it.

Cold Dark Matter (CDM)

Cold Dark Matter (CDM) The universe is made up of at least two kinds of matter. Primarily, theres the material we can detect, which astronomers call baryonic matter. Its thought of as ordinary matter because its made of protons and neutrons, which can be measured. Baryonic matter includes stars and galaxies, plus all the objects they contain. However, there is also stuff out there in the universe that cant be detected through normal observational means. Yet, it does exist because astronomers can measure its gravitational effect on baryonic matter. Astronomers call this material dark matter because, well, its dark. It doesnt reflect or emit light. This mysterious form of matter presents some major challenges to understanding a great many things about the universe, going right back to the beginning, some 13.7 billion years ago.   The Discovery of Dark Matter Decades ago, astronomers found that there wasnt enough mass in the universe to explain things like the rotation of stars in  galaxies and the movements of star clusters. Mass affects an objects motion through space, whether its a galaxy or a star or a planet. Judging by the way some galaxies rotated, for example, it appeared that there was more mass out there somewhere. But, it wasnt being detected. It was somehow missing from the mass inventory they assembled using stars and nebulae to assign a galaxy a given mass. Dr. Vera Rubin and her team were observing galaxies when they first noticed a difference between expected rotation rates (based on estimated masses of those galaxies) and the actual rates they observed. Researchers began to dig more deeply into figuring out where all the missing mass had gone. They considered that perhaps our  understanding of physics, i.e. general relativity, was flawed, but too many other things didnt add up. So, they decided that perhaps the mass was still there, but simply not visible. While it is still possible that we are missing something fundamental in our theories of gravity, the second option has been more palatable to physicists. Out of that revelation was born the idea of dark matter. Theres observational evidence for it around galaxies, and theories and models point to the involvement of dark matter early in the universes formation. So, astronomers and cosmologists know its out there, but havent yet figured out what it is yet. Cold Dark Matter (CDM) So, what could dark matter be? As of yet, there are only theories and models. They can actually be slotted into three general groups: hot dark matter (HDM), warm dark matter (WDM), and cold dark matter (CDM). Of the three, CDM has long been the leading candidate for what this missing mass in the universe is. However, some researchers still favor a combination theory, where aspects of all three types of dark matter exist together to make up the total missing mass. CDM is a kind of dark matter that, if it exists, moves slowly compared to the speed of light. It is thought to have been present in the universe since the very beginning and has very likely influenced the growth and evolution of galaxies. as well as the formation of the first stars. Astronomers and physicists think that its most likely some exotic particle that hasnt yet been detected. It very likely has some very specific properties: It would have to lack an interaction with the electromagnetic force. This is fairly obvious, since dark matter is dark. Therefore it doesnt interact with, reflect, or radiate any type of energy in the electromagnetic spectrum.   However, any candidate particle that makes up cold dark matter would have to take into account that it has to interact with a gravitational field. For proof of this, astronomers have noticed that dark matter accumulations in galaxy clusters wield a gravitational influence on light from more distant objects that happens to be passing by. This so-called gravitational lensing effect has been observed many times. Candidate Cold Dark Matter Objects While no known matter meets all of the criteria for cold dark matter, at least three theories have been advanced to explain CDM (if they exist). Weakly Interacting Massive Particles: Also known as WIMPs, these particles, by definition, meet all the needs of CDM. However, no such particle has ever been found to exist. WIMPs have become the catch all term for all cold dark matter candidates, regardless of why the particle is thought to arise.  Axions: These particles possess (at least marginally) the necessary properties of dark matter, but for various reasons are probably not the answer to the question of cold dark matter..MACHOs: This is an acronym for Massive Compact Halo Objects, which are objects like black holes, ancient neutron stars, brown dwarfs and planetary objects. These are all non-luminous and massive. But, because of their large sizes, both in terms of volume and mass, they would be relatively easy to detect by monitoring localized gravitational interactions. However, there are problems with the MACHO hypothesis. The observed motion of galaxies, for instance, is uniform in a way that would be hard to explain if MACHOs supplied the missing mass. Furthermore, star clusters would require a very uniform distribution of such objects within their boundaries. That seems very unlikely. Also, the sheer number of MACHOs that would have to be fairly large in order to explain the missing mass. Right now, the mystery of dark matter doesnt have an obvious solution - yet. Astronomers continue to design experiments to search for these elusive particles. When they do figure out what they are and how they are distributed throughout the universe, they will have unlocked another chapter in our understanding of the cosmos. Edited by Carolyn Collins Petersen.

Consumer behavior blogs Essay Example | Topics and Well Written Essays - 1000 words

Consumer behavior blogs - Essay Example In a perfect market structure, several things affect a buyer’s preference. Study of what buyers prefer is a field known as marketing psychology. According to this type of psychology, a buyer’s preference may be dependent on personal, social or psychological reasons (Dholakia, 2012). Production companies and businesses use two major research methods in order to determine the demand of a product from consumers. The two methods include secondary research and primary research. Secondary research is dependent on already existing information to predict the market demand for a given product or service. Primary research on the other hand depends on the producer’s personal research using questionnaires, surveys etc (Belch, 2004). In the subsequent blogs, we are going to see how psychological, personal and social factors affect a consumer’s behavior. In the previous blog, I introduced the concept of consumer behavior and the factors that affect a consumer’s preference to certain goods as opposed to others (Blog 1). In this part, I will be looking at the psychological effect on consumer preference. Before a consumer opts for a certain preference, there has to be a psychological intention attached to the item (Poiesz, 1993). The consumer internalizes on the value of the item towards satisfying their desire and decides what best suits them. An example of the latter is a consumer that likes to look elegant and classy; she is likely to buy the latest limited edition channel, Versace or Louis Vuitton products as opposed to upcoming designers. The consumer has the psychological perception that wearing a well-established designer satisfies her desire. The psychological effect on consumer behavior is largely dependent on perception. Most companies looking to sell their products realize that psychological perception is the key to capturing a large consumer base. Advertisement in the mainstream media

Should spam emails be banned Essay Example | Topics and Well Written Essays - 750 words

Should spam emails be banned - Essay Example A poll conducted by BBC showed that 93% of the people wanted the spam emails to be banned because of the concerns that these spam emails are causing in the society. It was witnessed that the spam emails were increased by 80% in the beginning of the year 2002 and the demand for an anti spam software increased with the greater number of spam emails. The problem of spam email has reached its limits as even the large companies such as Microsoft are being affected by it. In 2005 Microsoft charged Levon Gillespie on the charges of providing shelter to the spammers so that they could send bulk emails to the customers of Microsoft itself. An Act is known as ‘Can Spam Act’ was formulated in the United States in the year of 2004 after which the spam emails on the internet have increased by around 80 percent. The problem of spam emails is not only limited to illegal advertising and unwanted emails but also expands to viruses which can be found in these emails. Internet users who do not know much about viruses tend to get caught up in a whirlwind as the spammers use the computers of these individuals without their permission to send spam emails.  A poll conducted by BBC showed that 93% of the people wanted the spam emails to be banned because of the concerns that these spam emails are causing in the society. It was witnessed that the spam emails were increased by 80% in the beginning of the year 2002 and the demand for an anti spam software increased with the greater number of spam emails.   The problem of spam email has reached its limits as even the large companies such as Microsoft are being affected by it. In 2005 Microsoft charged Levon Gillespie on the charges of providing shelter to the spammers so that they could sent bulk emails to the customers of Microsoft itself. An Act known as ‘Can Spam Act’ was formulated in the United States in the year of 2004 after which the spam emails on the internet have increased by around 80 percent. The problem of spam emails is not only limited to illegal advertising and unwanted mails but also expands to viruses which can be found in these emails. Internet users who do not know much about viruses tend to get caught up in a whirlwind as the spammers use the computers of these individuals without their permission to send spam emails (Zeller 2005). Moreover a research by the Standford University showed that a regular internet user spends almost 10 days of a year handling the incoming spam of emails. Spam emails have not only proved to be unethical but they have also increased financial problems for the companies (Zeller 2005). Analysts maintained that companies might suffer a financial balance of around $50 billion because of the spam emails that are being sent. An example of a company which was struck by spam emails in 2006 was Blue Security Inc. In an attempt to stop the spammers from sending spam to their customers the company started spamming the spammers from the emails of the ir customers. This resulted in a counter attack by the spammers stating that they would reach new horizons by hacking into the accounts of their customers. The spam in 2006 not only affected Blue Security Inc but also affected other companies as it increased the internet traffic. The company Blue Security closed its website after the spam event (Krebs 2006). On the other hand many argue that spam should not be banned because it is not a serious crime like killing or terrorist attacks. This can be witnessed in the policy of the United States which did not enact any spam law for many years. Others argue that spam emails help to learn more about things which people are unaware about of. They think that spam can help them to know about products or services which they can avail in the society these days. Spam is not an issue of serious concerns as argued by the opponents (BBC News 2002). Conclusion However in the recent years it is seen that Europe has also implemented certain laws which do not allow emails to be sent without the consent of the recipient. But it is still seen that the measures taken by

Control being over business by government Essay Example for Free

Control being over business by government Essay What are the arguments for and against, greater control being exercised over business by government? How do these arguments differ between the countries of the group members? We would like to start the answer by an example of USA when they were heavily involved in the industrialization and expansion. People of all different occupations were involved in some part of the industrial revolution. However there was a debate over the government intervening in the building of infrastructure. Chief Justice John Marshall made many landmark court decisions which played a role in defining the business climate that developed during the industrial revolution and strengthened the central governments control over the business. Thus finally the government was involved in the early stages of the industrial revolution. The governments decision of this era laid the ground work of the future U.S. growth of the nation. Without these pro-business decisions, the United states would not have made the change from being agriculturally dependent to the industrialized nation it is today. [www.historyteacher.net/USProjects/myessay21.htm] Hence it sounds better in some situation and it doesnt in some. For example in China, local governments stand passively by as private firms aggressively reject long-standing official right because the government officials in south China are increasingly anxious to shed their responsibility for economic management. Also they fear the risks and dangers associated with the more complete market system that has emerged during the 1990s. As a result, Chinas southern provinces have already begun the process of separating government from business, while, in the north, leading officials emphasize the slogan separate government from enterprises but, fearing slow growth, practice the opposite. [www.pitt.edu/~tgrawski/paper98/china.html] To what extent do you think a change of government in a) UK would affect the business community? b) the countries of group members? It can have a great impact on businesses in UK or in other countries like India, China etc. For example: Regulatory systems can be improved to provide faster access to exploration land and clarification of aboriginal disputes, taxes such as corporate taxes, income taxes etc can be reduced, Business leaders can hope for a complete overhaul of the resource-rich provinces economic structure, Economic growth can be affected by change in government, it is expected that the new government can come up with creative solutions on how to reduce government indebtedness during its term, the new government will aim to solve deficit of balance of payments by boosting production through attracting direct foreign investments, also new government can change the manufacturing scenario in the country like instead of importing products, they can plan to manufacture in their own land which will indirectly reduce the unemployment in the manufacturing field. Also it can provide grant to those regions in which unemployment is high. [http://www.rba.hr/web/pdf/rrr/rba-rrr-012-2003-12-18.pdf] What are the implications of privatising a public sector business organisations? With privatization programs still active in several countries in Sub-Saharan Africa, there is a growing debate on effects on economic development. To address such issues the representatives of privatization agencies of different nations established the African Privatization Network (APN) in November 1995. APN aims at promoting the concept of privatization and encouraging its implementation in African countries by sharing legislation and other relevant documentation; studying the nature and scope of privatization in each country according to its special circumstances and needs; and monitoring the process of privatization in Africa, identifying problems and obstacles and offering advice where required. The positive view of privatization suggests that it went ahead, in spite of domestic opposition, because politicians and bureaucrats perceived real benefits to themselves and their supporters. They could influence the sales to their own benefit, while, on the other hand, a more focused public sector improved service delivery. A well functioning private sector is essential for increasing economic growth and thus reducing poverty. Yet international development institutions recommend sophisticated policies to improve the business environment that governments in developing countries cannot successfully implement. The result is often a worsening of private sector performance. The promotion, support, financing, marketing and management of small and medium sized enterprises and industries is the core business of any privatisation programme. [ http://www.developmentgateway.org/node/130679/]

Analysis of Lucina Matlock by Edgar Lee Masters :: essays research papers

The major poets of the early twentieth century tended to reflect in their poetry elements of the rural, agrarian society in which they lived, much of their work focused on traditional American values and yet foreshadowed the changing character of America, hinting at the factors that ushered the changes of the twentieth century: war, urbanization, technological development, increased mobility, and the emergence of minority voices in culture. Edgar Lee Masters indited 243 poems about the people buried in the Spoon River?s Cemetery, which is where the poem Lucinda Matlock came from. Each character speaks from the grave about his own epigraph. Lucinda lived a very long life of ninety-six years. From what Masters conveyed with his poem, it seemed like Lucinda enjoyed her life and was very satisfied with everything she had accomplished. In the first few lines of the poem she talks about going to different dances and how the frequently switched partners, until one day she met Davis. They were soon married and stayed together for seventy years. She and Davis had twelve children, but eight of them died. How the eight children died when never explained in the poem, but it could relate to the time period in which the poem was placed in. In the early 1900?s it was normal to have many children, but unless a family had the resources needed, some of the children may die. She also did many activities such as spinning, weaving, kept the house up and also nursed the sick, which could relate to the time period this poem is taking place in also. The intent that the author was trying to get across is one that, people could life happy live s in a very simplistic way, such as Lucinda did. In his poems, Masters used free verse patterns to make his subjects seem more natural. There are really no historical or literary allusions in this poem. Although she barely includes any similes or metaphors in her poem, there are a few. Lucinda says at the end of the poem ?Life is too strong for you?It takes life to love Life?. Lucinda has a very satisfied tone, which means that she was very happy with her life. By saying that, she is relating that she was very satisfied and happy with her life. Although these poems do not say much about the era that they are in or the social class that these people come from a person could tell a lot just by the poem.

Coca Cola in Belgium

1) How could the Belgium problem have damaged Coca Cola? Coca-Cola had been creating a really strong and successful image, and people had great sympathy for the brand. But because of the Belgian scandal, the credibility of the umbrella brand was being doubted. First of all, customers (mainly from Belgium and France at the beginning) were scared of drinking Coca-Cola products. For example, parents did not want their kids to get contaminated. More so, the brand was not giving a specific reason for these incidents, and by not reacting soon enough the quality of their products was at stake.Because of that, the Belgian government imposed strict hygienic conditions to recover the right to sell their products again. Therefore, the rest of European countries had an â€Å"excuse† to distrust the brand, even if the Belgian authorities reacted a bit extremely due to the former chicken crisis. Suppliers and distributors around Europe were also impacted. Coca-Cola, as a global brand, had h ad to trust its bottlers to follow the quality values the company held, but this scandal challenged the current control of Coca-Cola over its supplier's plants.But these suppliers also were scared of the consequences of their relationship with Coca-Cola in this crisis. Coca-Cola also suffered a financial impact because of this crisis. The withdrawal of their products had a negative impact on the second quarter net income of the year 1999, with a decrease of 21%. Not only that, but the cost of the entire operation escalated to $103 million. All around the world investors were afraid of the money invested in the company, and this affected a decrease of the share value on Wall Street.The competitors saw this crisis as an opportunity, and increased their promotion in order to steal part of Coca-Cola's market share. They took advantage of Coca-Cola's weak image during those days to claim their own high quality. Despite all of this damage during June and July (partly due to the slow react ion of Coca-Cola), by the beginning of August the core users of Coca-Cola brands had regained the same purchasing intent than before the crisis. Hence, we can conclude that even if there was a big impact in the short term, this crisis did not affect the image of the company in the long term. ) Is the problem solely limited to Belgium? Solely to Europe? Or is it a global problem? It is worth mentioning that this was the first crisis of these characteristics that Coca-Cola suffered. Until then, it had been the most famous and successful global company, but a located problem in a relatively small country as Belgium had repercussions in Wall Street. It is true that the center of Europe was the most affected area for this problem: the cases of sickness were reported in Belgium and in France only, but it also affected the rest of the European market (Luxemburg and Dutch, for example.It even made the European Commission involved, which recriminated the company for not giving enough explana tions. However, it was not only the Eurpean market who was affected: they reported a worldwide loss of 1% of sales, and during 10 days they lost a 13% in share value. Therefore, the Atlanta Headquarter had to react, and Douglas Ivester (CEO) had to make a public international apologies. Nevertheless, Coca-Cola is produced locally rather than globally, so they could have reduced this global impact by informing about the production and distribution process.In conclusion, the brand image and reputation of Coca-Cola was affected globally, but especially in Europe, as it is where it had direct impact. Although thanks to Coca-Cola's strength, its global profitability only received a short term impact. 3) Is it feasible for the company to regain its image? In this particular case, we already know that Coca-Cola was able to regain its image. But it is interesting to see what were the reasons of the recovery, and whether they can be used by other companies.First of all, this crisis started a s a phenomenon of mass hysteria, which happen periodically. They tend to have huge impact in the short term, but the long term is barely affected. Most recent example would be the avian flu, which had few casualties but caused a great disturbance. Second, the company had more than enough resources, the know-how and the influence to regain the confidence of its stakeholders through communication. After all, they were highly regarded by most consumers and markets, and recognized as a global, â€Å"caring† brand.Third, we have now (not that much in Coca-Cola's particular case) the example of other global brands that had comparable problems and were able to recover, through both communication and other acts. One very well known problem was that of Nike, and the whole scandal of child labor during the 90's and early 00's. They reacted fast, and instead of trying to cover it up, admitted it and acted in order to end the problem, and convince their stakeholders that they had 4) If y ou had to design an advertising campaign, what objective would you propose? And what actions other than advertising would you undertake?The scandal suffered in Belgium was also a reason for European authorities (and each country's authorities) to expose their doubts about Coca-Cola. Thus it would be advised to have an all-around campaign to prove the company's integrity and its commitment on social responsibility in front of all of the stakeholders, not only the consumers. Some ideas we discussed that could be included in this campaign during the hysteria are the following: * The crisis was directly linked to Coca-Cola cans. Because of that, Coca-Cola should promote bottles rather than cans.Unconsciously the human brain would not link the bottles with the crisis. * The main focus of the campaign should be on emotional arguments, as functional arguments are compromised. * Similar to the first idea, prevent damage over other brands (Fanta, Nestea) by advertising them individually, so the consumers do not link them directly to Coca-Cola. These communications could be supported with PR. If we can convince the media of the commitment on quality, positive comments will help calm down the consumers and minimize the impact of the hysteria.John Emsley's article in The Independent is the perfect example of of how this comments can benefit Coca-Cola. Some ideas we discussed that could be changed in the company after the hysteria are the following: * Redefine the company's mission, to better show commitment with its stakeholders and with social corporate responsibility. * More collaboration with local governments on social projects. * Stronger conditions for suppliers, or stronger control over them, in order to make it harder for these crisis to appear.

Ethical Self- Assessment Essay

Running head: Ethical Assessment Ethical Self-Assessment Ethical Self- Assessment â€Å"The purpose of the American College of Healthcare Executives ethical self-assessment is to help identify an individual’s ethical areas in which they are strong in, or those that need further reflection†, (ACHE, 2012). â€Å"Based on the Code of Ethics, the Ethics Self-Assessment is intended for your personal use to assist you in thinking about your ethics-related leadership and actions†, (ACHE, 2012). It is also advised that the ethics assessement should not be used as a tool to evaluate the behaviors of others (ACHE, 2012). After successful completion of the self-assessment, I learned that I am likely to consider the vision and mission of my organization in my day to day job assignments. There were a lot of the questions in the assessment that did not reflect toward my day to day operations but for those that did, I always used the ethical approach of my organization. I am also one that tries to avoid conflict and controvesy. I know at times these are not easy to avoid but I try to as much as possible. I never promote discussion of controversial issues. This is also another way of avoiding conflict. â€Å"The fundamental objectives of the healthcare management profession are to maintain or enhance the overall quality of life, dignity and well-being of every individual needing healthcare service and to create a more equitable, accessible, effective and efficient healthcare system† (Board of Governors, 2011). My current employment does not deal with direct patient care. I collect data that is used for clinical research for cancer patients but even in the data collection, I am ethical in my approach. I make sure that my data is accurate and collected in a timely manner for the benefit of the treatment outcome of the patient. Although I am not directly working with patients, I still feel that it is my ethical duty to be effective and efficient in my clinical research to provide the patients with the best possible patient care. I also want to be an ethical role model for my fellow employees. I have assisted in the training of new employees. I am very accurate in the collection of my data and I instill that in the employees that I am training. The ACHE Code of Ethics states that, â€Å"It’s necessary to create an organizational environment in which both clinical and management mistakes are minimized and, when they do occur, are disclosed and addressed effectively†, (Board of Governors, 2011). It is your professional and ethical responsibility to report any error that will effective the outcome of a patient. I would have to say that my individual ethics influence my decision making by me being a consciousness person. I have a really guilty conscious about not doing what is right. A guilty conscious allows you to make better decisions and have better actions based off ethical and moral principles. There is always something that chimes in, whenever I feel like the choice I am making is not right. This can be good and bad because in some cases you will have to just do what is best for the situation. Everything does not have a right or wrong. It depends on who is involved with the situation and how they want it handled. A strategic plan to improve ethical decision making in the future, would be to continuing to meet the growing demands of the healthcare field. As a healthcare professional, you have to stay current with the changes. Most licensing bodies require that all medical professionals have to do continuing education courses in order to reinstate healthcare licenses every couple of years. This allows the professional to stay current with all the changes that are happening. In conclusion, as healthcare professional, it is your obligation to continue to work at better ethical behavior for the organization and the patients. It also helps to encourage that same type of environment with fellow co-workers. â€Å"Work to promote a healthy work environment which includes freedom from harassment, sexual and other, and coercion of any kind, especially to perform illegal or unethical acts†, (Board of Governors, 2011). Always report anything that is unethical. The Code of Ethics is always available for any uncertain situations. Reference: ACHE. (2012, July 19). Welcome to ache.org. Retrieved September 6, 2013, from ACHE: http://www.ache.org/ Board of Governors. (2011, November 14). AMERICAN COLLEGE OF HEALTHCARE EXECUTIVES CODE OF ETHICS. pp. 1-2.

Free Essays on Sins And Sinners Of The Scarlet Letter

Sins and Sinners of The Scarlet Letter The Scarlet Letter is brimming with many sins and sinners as Nathaniel Hawthorne attempts to portray throughout the story. Hawthorne’s main characters in the book have committed major wrongs doing in the eyes of the Puritans. The main characters include Hester, Chillingworth, demmesdale and pearl, who has yet to commit a sin. Also, a part of this chaos are the townspeople who’s Hippocratic verbal and physical actions influence the lives of Hester and her daughter, Pearl, in negative ways. Although the society, and many of the characters commit sins, Nathaniel Hawthorne attempts to convey the trail of thoughts that The Scarlet Letter is about Sinners; not sins. Though, the book is filled with wrong doings from hypocrisy, lying, betrayal and even adultery, the author tends to be leaning more towards telling about the sinners and their perspectives about the occurring situations, rather than focusing on just the sins they have brought upon themselves. It is evident that Hester committed adultery, and has had to deal with the consequences of her actions throughout her life and has had effect on the life of her daughter, pearl. Demmesdale, the man whom she slept with while her husband was away, makes no efforts to help her in this a situation. We later learn in the story that he has committed adultery as well because Pearl is the daughter that came from the result of his affair with Hester. Doesn’t this make him a hypocrite? Demmesdale was publicly accusing, humiliating, and torturing Hester for her sinful actions, when he had committed the same crime himself. He is just as guilty of hypocrisy as the townspeople are. Hester was publicly shamed and forced by the people of Boston to wear a badge of humiliation (the scarlet letter), and when she lavishly decorated the letter â€Å"A† which she had to wear on her bosom, they degraded her even more for supposably embracing her sins. Instead ... Free Essays on Sins And Sinners Of The Scarlet Letter Free Essays on Sins And Sinners Of The Scarlet Letter Sins and Sinners of The Scarlet Letter The Scarlet Letter is brimming with many sins and sinners as Nathaniel Hawthorne attempts to portray throughout the story. Hawthorne’s main characters in the book have committed major wrongs doing in the eyes of the Puritans. The main characters include Hester, Chillingworth, demmesdale and pearl, who has yet to commit a sin. Also, a part of this chaos are the townspeople who’s Hippocratic verbal and physical actions influence the lives of Hester and her daughter, Pearl, in negative ways. Although the society, and many of the characters commit sins, Nathaniel Hawthorne attempts to convey the trail of thoughts that The Scarlet Letter is about Sinners; not sins. Though, the book is filled with wrong doings from hypocrisy, lying, betrayal and even adultery, the author tends to be leaning more towards telling about the sinners and their perspectives about the occurring situations, rather than focusing on just the sins they have brought upon themselves. It is evident that Hester committed adultery, and has had to deal with the consequences of her actions throughout her life and has had effect on the life of her daughter, pearl. Demmesdale, the man whom she slept with while her husband was away, makes no efforts to help her in this a situation. We later learn in the story that he has committed adultery as well because Pearl is the daughter that came from the result of his affair with Hester. Doesn’t this make him a hypocrite? Demmesdale was publicly accusing, humiliating, and torturing Hester for her sinful actions, when he had committed the same crime himself. He is just as guilty of hypocrisy as the townspeople are. Hester was publicly shamed and forced by the people of Boston to wear a badge of humiliation (the scarlet letter), and when she lavishly decorated the letter â€Å"A† which she had to wear on her bosom, they degraded her even more for supposably embracing her sins. Instead ...

The Life and Legend of David Davy Crockett

The Life and Legend of David Davy Crockett David Davy Crockett, known as the King of the Wild Frontier, was an American frontiersman and politician. He was famous as a hunter and outdoorsman. Later, he served in the U.S. Congress before heading west to Texas to fight as a defender at the 1836 Battle of the Alamo, where it is believed he was slain with his comrades by the Mexican army. Crockett remains a well-known figure, particularly in Texas. Crockett was a larger-than-life, American folk hero figure even in his own lifetime, and it can be hard to separate facts from legends when discussing his life. Crockett’s Early Life Crockett was born on August 17, 1786, in Tennessee, then a frontier territory. He ran away from home at the age of 13 and made a living doing odd jobs for settlers and wagon drivers. He returned home at the age of 15. He was an honest and hardworking young man. Of his own free will, he decided to work for six months to pay off one of his father’s debts. In his twenties, he enlisted in the Army in time to fight in Alabama in the Creek War. He distinguished himself as a scout and hunter, providing food for his regiment. Crockett Enters Politics After his service in the War of 1812, Crockett had a variety of low-level political jobs such as Assemblyman in the Tennessee legislature and town commissioner. He soon developed a knack for public service. Although he was poorly educated, he possessed a razor-sharp wit and a gift for public speaking. His rough, homespun manner endeared him to many. His bond with the common people of the West was genuine and they respected him. In 1827, he won a seat in Congress representing Tennessee and running as a supporter of the immensely popular Andrew Jackson. Crockett and Jackson Fall Out Crockett was at first a die-hard supporter of fellow westerner Andrew Jackson, but political intrigues with other Jackson supporters, among them James Polk, eventually derailed their friendship and association. Crockett lost his seat in Congress in 1831 when Jackson endorsed his opponent. In 1833, he won his seat back, this time running as an anti-Jacksonian. Crocketts fame continued to grow. His folksy speeches were very popular and he released an autobiography about young love, bear hunting, and honest politics. A play called The Lion of the West, with a character clearly based on Crockett was popular at the time and was a big hit. Exit from Congress Crockett had the charm and charisma to make a potential presidential candidate, and the Whig party, which was Jackson’s opposition, had their eye on him. In 1835, however, he lost his seat in Congress to Adam Huntsman, who ran as a supporter of Jackson. Crockett knew he was down but not out, but he still wanted to get out of Washington for a while. In late 1835, Crockett made his way to Texas. The Road to San Antonio The Texas Revolution had just broken out with the first shots fired at the Battle of Gonzales, and Crockett discovered that the people had a great passion and sympathy for Texas. Flocks of men and families were making their way to Texas to fight with the possibility of getting land if the revolution was successful. Many believed Crockett was going there to fight for Texas. He was too good a politician to deny it. If he fought in Texas, his political career would benefit. He heard that the action was centered around San Antonio, so he headed there. Crockett at the Alamo Crockett arrived in Texas in early 1836 with a group of volunteers mostly from Tennessee who had made him their de facto leader. The Tennesseans with their long rifles were most welcome reinforcements at the poorly-defended fort. Morale at the Alamo surged, as the men were delighted to have such a famous man among them. Ever the skilled politician, Crockett even helped defuse tension between Jim Bowie, leader of the volunteers, and William Travis, commander of the enlisted men and ranking officer at the Alamo. Did Crockett Die at the Alamo? Crockett was at the Alamo on the morning of March 6, 1836, when the Mexican president and General Santa Anna ordered the Mexican army to attack. The Mexicans had overwhelming numbers and in 90 minutes they had overrun the Alamo, killing all inside. There is some controversy over Crocketts death. It is certain that a handful of rebels were taken alive and later executed by order of Santa Anna. Some historical sources suggest Crockett was one of them. Other sources say he fell in battle. Whatever the case, Crockett and about 200 men inside the Alamo fought bravely until the end. The Legacy of Davy Crockett: Davy Crockett was an important politician and an extremely skilled hunter and outdoorsman, but his lasting glory came with his death at the Battle of the Alamo. His martyrdom for the cause of Texas independence gave the rebel movement momentum when it needed it the most. The story of his heroic death, fighting for freedom against insurmountable odds, made its way east and inspired Texans as well as men from the United States to come and continue the fight. The fact that such a famous man gave his life for Texas was great publicity for the Texans cause. Crockett is a great Texan hero. The town of Crockett, Texas, is named after him, as is Crockett County in Tennessee and Fort Crockett on Galveston Island. There are many schools, parks, and landmarks named for him as well. The character of Crockett has appeared in countless films and TV shows. He was famously played by John Wayne in the 1960 movie, The Alamo and again in the 2004 retread of The Alamo portrayed by Billy Bob Thornton. Source: Brands, H.W. Lone Star Nation: New York: Anchor Books, 2004.the Epic Story of the Battle for Texas Independence.

Case Scenario, Final Discussion Study Example | Topics and Well Written Essays - 1250 words - 1

Scenario, Final Discussion - Case Study Example aught something different or they learnt about something new from their different nursing textbooks, they would be in a position to share what they have learnt with their colleagues. Moreover, the RN would be in a position to teach the other RNs about what they know and that would help improve the quality of care in the health care setting. Secondly, the significance of gaps in the hospital’s policy and procedures is that the overall quality of care disbursed with regard to the hospital’s policy and procedures would also be improved. For example, if a RN from a different health care setting that followed different and better hospital policies and procedures was scheduled to work in a different health care setting that did not practice or implement all the mandated hospital policies and procedures; then the practice that did not follow all the mandated policies would be given the chance to improve on their quality of care through the existing gap or difference. Thirdly, the significance of gaps between published literatures is that it not only helps different RNs to gain more versatile experience and knowledge in practice but it also assists them to gain skills of socialization and communication with other people in the care environment. For example, if one RN was to study different literature notes from another RN, then each would have different experiences and knowledge. As such, when placed in the same working environment, each would share the different ideas and experiences it is that they learnt from the different literature sets. Moreover, they would also gain the chance to practice and also improve on their socialization as well as communication skills through that experience. Lastly, the significance of gaps in actual practice is that the different RNs would get the chance to practice the different nursing and medical techniques it is that they studied and practiced in nursing school. As such, their nursing skills would be improved and hence the

Independent study Essay Example | Topics and Well Written Essays - 3000 words

Independent study - Essay Example he individual reaches the medical care system, the incidence of sudden death and deaths that occur before these individuals could receive medical supervision constitutes the major challenge to the present system of cardiovascular care. (Harken, 2004; Wenger, 2004) In the United Kingdom alone, roughly 20 million local citizens survive from heart attacks and stroke each year who requires a continuous clinical care. (WHO, 2007) Considering that those individuals who have had heart attacks and strokes are at high risk of repeated attacks including death, it is essential for health care and clinical nurses particularly those who are working in a cardiology ward to learn more about the importance of proper administration of oxygen therapy immediately after a myocarial infarction attack. Aiming to enable the readers understand more about the topic, the researcher will discuss about the rationale for choosing the topic particularly the relevance of administering oxygen therapy with myocardial infarction as well as with working in a cardiology ward. Eventually, a literature review will be conducted focusing on the general information about myocardial infarction including the major causes of myocardial infarction; the negative impact of having myocardial infarction; the importance of early intervention on myocardial infarction attack; as well as the impact of oxygen therapy administration to patients with myocardial infarction. Based on the gathered literature study, the strengths and limitations of the current practice including some recommendations for the practice development will be thoroughly discussed. According to Dr. Richard Lippman, a renowned researcher, â€Å"oxygen deprivation is the major cause of heart attacks among 1.5 million people each year.† (OxyGenesis Institute, 2007) Oxygen, one of the most important elements and nutrients of all life, is delivered to the human cells by the blood. Considering that the coronary arteries or blood vessels of individuals

Assesment 3 Coursework Example | Topics and Well Written Essays - 750 words - 1

Assesment 3 - Coursework Example Hence the informal sector is often excluded. The question can’t be answered unambiguously. Whenever the some goods or services are produced that implies the generation of income and wealth in one hand and on the other hand the producer has to pay the factors. So the cost-benefit analysis will finally let us know whether the wealth is depleted or not. Money is the most accepted medium of exchange. This is the primary and unique function of money. Money, as a medium of exchange, has facilitated the transactions greatly. At the absence of money there would be direct barter of goods and services. There are many difficulties. For example a transaction requires a double coincidence of wants. To find out such situation it requires time and transaction cost. But if there is a common medium of exchange any body would convert his good or service into the medium and later on purchase his required commodity by that. Moreover there are some goods which are indivisible into small units. That difficulty can be recovered by converting into money which is divisible. Money customarily serves as a measure of value or unit of account to express the values of good or services. It is used as a measuring scale. In such a way the absolute prices of each goods are measured. Once the absolute price of each commodity is obtained the relative price of one commodity in terms of other can be easily measured. Otherwise in the absence of money, in a n commodity space we have to remember n!/2!*(n-2)! Number of relative prices. So the usage of money eases the calculation of absolute and relative prices. Due to the capacity of money to act as a medium of exchange and measure of value, money is commonly used as a standard of deferred payment. This applies to payments of interest, rent, salaries, pensions etc. In terms of money these payments are settled. Large fluctuations in the value of money (due to inflation or deflation) weaken the base of

Marketing Plan For Cadbury Marketing Essay

Marketing Plan For Cadbury Marketing Essay Cadbury is the icon of the British confectionary industry, with a heritage which dates back to 1824. Since then, Cadbury has expanded its business throughout the world, through both organic and acquisition led growth. Today Cadbury is a leading global confectionery company, operating in over 60 countries. Cadbury has an outstanding portfolio of Chocolate, Gum and Candy brands. In 2008, Cadbury enjoyed a 10.5% market share of the global confectionery market, with revenue of GBP5.4 billion. The company employs about 50,000 people and work with around 35,000 direct and indirect suppliers globally. Cadbury manufactures markets and sells unique brands which give pleasure to millions of people around the world every day. Cadburys Vision is to be the biggest and best confectionary company in the world. One of Cadburys Strategic goals for 2009 to 2011 is to increase market share of the global confectionery market, with revenue growths of 4% to 6% annually. Cadbury believes that the confectionery business still has significant unused potential. By exploiting the strengths of its innovative products/brands, it believes it can continue to grow its market share and returns, and achieve its Vision of becoming the biggest and best confectionery company in the world. Vision The Vision into action (VIA) plan embodies all aspects of our strategy. Our governing objective is to deliver superior shareowner returns by realizing our vision to be the worlds biggest and best confectionery company. Cadburys Philosophy Cadburys philosophy of Vision into Action (VIA), a strategic plan for 2008 to 2011 is an example of how business strategy is translated to a Marketing plan to deliver positive impact to its revenue and margin performance. Cadburys growth ambition is based on the following:- Strengths of its brands and market position Increased investment in Innovation, Marketing Sales Greater exposure to faster growing categories (e.g. gum) and markets (e.g. emerging markets) 1.2 Product, Market Operational Characteristics Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. Cadbury created few famous brands like Cadbury, Trident and Halls. Flakes Green Blacks Halls Hollywood Stimorol Eclairs Cadbury featured brands are: Cadbury featured brand: Bubbaloo Cadbury Crà ¨me Egg Cadbury Dairy Milk Clorets Dentyne Born in 1824 when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then Cadbury have expanded their business throughout the world by a program of organic and acquisition led growth. On 7 May 2008, the separation of the confectionery and Americas Beverages businesses was completed creating Cadbury plc with a vision to be the worlds BIGGEST and BEST confectionery company. Cadbury operates in over 60 countries and worked with around 35,000 direct and indirect suppliers. Cadbury have employ around 50,000 employees all over the world. Cadbury plc  is managed by the Cadbury plc Board of Directors which delegates day-to-day management to the Chief Executives Committee (CEC). Cadbury business is segmented to four main regions and they are:- America Britain, Ireland, Middle East and Africa Europe Asia Pacific Cadburys Values Cadbury team is performance driven, values led. Throughout changing times, our constant values have inspired us to be pioneers in business and in corporate responsibility. They help ensure we are proud of our company and are critical to our core purpose of creating brands people love. Cadburys values are: Performance, Quality, Respect, Integrity and Responsibility to social, economic and the environment Our Business Principles  are our code of conduct and also take account of global and local cultural and legal standards. They confirm our commitment to the highest standards of ethics and business conduct. 02. Task One 2.1 Marketing Planning Principals Analysis of the Market Being in the confectionery business and dealing with consumers, Cadbury has always been a market and consumer focused organization. It consistently conducts market studies to determine the positioning of its brands, in current, new and future markets. This forms the foundation of the Marketing Plan. Setting the Marketing Objectives In order to deliver growth, Cadbury conducts many marketing programs for its brands every year. Each marketing program is accompanied with a Marketing Plan. Each marketing plan has clearly defined objectives for the project team to deliver. Establishing the Strategies Tactics Based on the market analysis and set objectives, each Marketing Plan will contain strategies and tactics which will be necessary in delivering the desired outcome. Developing an Action Plan This is one of Cadburys key philosophies, making things happen. Therefore, every Marketing Plan in Cadbury has specific actions to be implemented by a person responsible, and within set time targets. Monitoring of Progress In Cadbury, every Marketing Plan is monitored monthly by the Senior Management Team of the respective SBU, to track the progress of the plan, as well as to make any necessary improvements or changes. Resource Financial Management Once a marketing program has been approved by the Senior Management Team of Cadbury, the necessary resources will be provided in order to deliver the objectives set in the Marketing Plan. As in the case of providing the necessary resources, Cadbury also provides an appropriate financial budget for the project to deliver the objectives set in the Marketing Plan. Measuring Success Cadbury continuously measures the success of each of its marketing projects, and compares the results achieved vs. the objectives set in the Marketing Plan. 2.2 Marketing Audit / Situational Analysis 2.2.1 Market Environment Conducts a complete external marketing audit which includes both the macro and micro environment of the confectionary industry and how these may have an impact on Cadburys Chocolate, Gum and Candy businesses. From this audit, the company will be able to identify the key issues impacting each business, and how the business can develop an effective plan with tactics and strategies to tackle these issues and ultimately achieve the Marketing Objectives. 2.2.1.2 Macro Environment Macro factors are factors that we totally have no or extremely little control off. It is not just looking at a segment of the industry, but the effects these factors have on the whole industry. An example of an audit tool is the PESTEL analysis, which identifies the opportunities and threats of the external environment, which then helps the Company to develop appropriate plans. Political Being in a confectionary industry, political factors have little impact on Cadburys business as chocolates, gums and candies are well established consumer products, and available everywhere. There are no political factors which restricts consumers from purchasing these products. However, in Singapore, the Government has banned the sale of gum, as it is seen as a nuisance to the environment. Therefore, in the UK, Cadburys businesses have no impact politically. Economic The state of the economy has an impact to most businesses. The credit crunch and slow down of economic growth, as we are currently experiencing, does effect consumer buying power, and hence Cadburys businesses. However, the reduction in interest rates does help consumers, as it creates consumer spending, and hence Cadburys businesses may have minimal impact. Social In terms of social factors, there are many consumer groups which voices their own opinions and sometimes this have a major impact on regulations and legislations. Consumer businesses are highly impacted by social factors. As an example, Cadburys chocolate business may be impacted by health reasons, such as sugar and obesity, which will influence the sugar and ingredient content of its product, and ultimately the formulation and taste. The introduction of sugar free gums and dark chocolates are good examples of how the gum and chocolate industry has evolved over the past 2 decades. Technological The increase use of internet has impacted businesses worldwide. Consumers are more aware of product offerings, have greater access to information and knowledge about products and can make more educated choices of products. The internet has also brought consumers closer to companies such as Cadbury, who now have faster feedback from consumers about their products. All of this has both positive and negative impact to Cadburys businesses. Advancement in manufacturing technology has also influenced the confectionery industry in terms of cost of production, shapes, sizes, packaging etc. All of these do affect Cadburys businesses in many ways. Environmental As the world experiences greater environmental challenges, such as global warming, environmental legislations do impact Cadburys manufacturing, product and packaging. As a responsible company, Cadbury practices a zero discharge to the environment, which increases the companys manufacturing costs. It also uses bio-degradable packaging material, which is a requirement in the EU. Legal The confectionery industry is a highly regulated industry. In each country, as in the UK, it is governed by legislations and monitored by the Food and Drug authorities. Influences from Environmental and Social groups, may introduce changes in legislations, which in turn impacts the confectionery business. As an example, the use of artificial colors, additives deemed to increase hyperactivity in children, has forced Cadbury and other confectionery companies to find alternatives, at higher costs. The increasing manufacturing standards for food products have also impacted Cadburys businesses. Tighter standards means higher costs to manufacturers. Whilst this is good for society, it has a negative impact to Cadburys businesses. 2.2.1.2 Micro Environment Analysis of the micro environment is equally important. These are the issues relating specifically within the organization and it is crucial that we clearly understand this in order to plan and develop the marketing plan. There are 6 factors and we use a simple tool SPICC Supplier The Supplier is important to any business, as they can either support or destroy value. In the case of Cadbury, due to its economy of scale, and long standing partnerships with suppliers, it is able to obtain good support from its suppliers. This provides Cadbury with the necessary competitive advantage it requires. Public In general the consumer and public at large tend to support a well established and responsible company such as Cadbury. However, there will always be minority groups who voice their concerns about products and companies, and these have to be handled with sensitivity. Intermediaries The retailers and stores tend to have less power to negotiate when it is dealing with a company as big and well known as Cadbury. Every store wants to have the Cadbury brands on their shelves and would tend to agree with terms offered by Cadbury due to the pull of consumers this brand brings to their shop. Customers Customers do play a big part on the success of a company or its brands. As there are many choices in the market, the customer determines the value of a brand. 2.2.2 Industry Analysis Porters Five Forces is very useful in this analysis; Treat of Substitutes Bargaining power of Buyer Rivalry Bargaining power of Supplier Threat of new Entrants Each of Porter Five Forces model contributes to the competitive environment in an industry: Threat of new Entrants With the confectionery industry showing good growth potential, new players may enter the market to get a small market share of a very large industry. However, due to high entry barriers, such as establishing a renowned Brand, as well as high manufacturing standards, the threat of new entrants remains low for the confectionery industry. Threat of Substitutes With new entrants in the market, a group of existing or new competitor may introduce new products/brands, for the chocolate sector, claiming the same consumer satisfaction, but at lower costs, e.g. Ice-creams, puddings which claim to be cheaper and healthier. The threat of substitutes is moderately high for the chocolate sector. Bargaining power of Suppliers As a long established player in the confectionery industry, Cadbury has the economics of scale to bargain for low cost raw materials. It works with the best suppliers in the world in order to ensure consistent quality and low cost materials. Therefore, the bargaining power of Cadburys suppliers is relatively low. Bargaining Power of Buyers In todays world consumers have many choices, due to the intense rivalry in the confectionery industry. However, Cadbury has a number of established brands which command a relatively stronger pull, hence the bargaining power of buyers (eg wholesalers and supermarkets, B2B) is low but the bargaining power of the consumer is moderately high. (B2C) Rivalry among Existing firms The confectionery industry is a crowded, with many players. Some are well established players, such as Nestle and Mars, who have equally strong brands as Cadburys. Some have carved out sectors, e.g. in-house brands of Tesco, Marks Spenser and Sainsbury. There are also many small players who have good positions in small sectors of the industry. Hence the rivalry among existing players is moderately high. However, Cadburys well established brands do provide some level of edge in the industry. 2.2.3 SWOT Analysis There are factors within a company which affect the internal environment and these should be addressed. Being a global leader in the chocolate business, the product, Brand and Corporate image, service, value of the product and quality is inseparable. Therefore an audit of the internal environment is also important. The SWOT analysis is a useful method in determining the key issues of a company, and will the company to develop a plan to mitigate threats and focus on opportunities. SWOT analysis of Cadbury Strengths Well established company since 1824 Global brands and innovative products One of the top 4 leading confectionery companies in the world Only focuses on confectionary products. Products available in almost all distribution Channels. Financially strong, with continued revenue And profit growth annually. Weaknesses Too many products and brands Highly dependent on confectionery market High cost base when compared to some Smaller confectionery companies. Relatively small presence in emerging Markets. Opportunities Entry into new markets (e.g. India China) with its established Brands. Ability to introduce new product extensions in existing markets using its established Brands Acquisitions of other confectionery companies. Threats New legislations and regulations which may increase costs Social impact from consumer groups on health related issues New entrants into the confectionery industry Products could be easily copied by competitors (carbon copy) 2.2.4 Value Chain Analysis Support Activities Firm Infrastructure Formation: Includes general management, planning management, finance, legal, accounting, quality management, public affairs, etc . Human Resource Management Personal activities: All activities that links with recruiting, development (training, education), retention and compensation of employees, manager, etc . Technology Development R D, etc : Include the technology development to support the value chain activities, i.e., Process automation, Research Development, design and redesign, etc. Procurement Purchasing inputs: The role of purchasing inputs i.e., procurement of raw materials, machines, spare parts, servicing, buildings, etc . Primary Activities Inbound Logistics Receiving inputs : Activities that associates with receiving, storing, transportation scheduling, inventory control Operations Building the product/ providing the service : Includes packaging, assembly, machining, maintenance, testing, activities that transform the final input into final product Outbound Logistics Distributing the product to buyers : Activities that involved the finished product to get to the customers; warehouse, orders, transportation, distribution, etc Marketing Sales Pre-sale support : Activities associated with getting buyers to purchase the product including channel selection, promotion, advertising selling, pricing, retail management, etc Customer Service Post-sale support : the activities that maintain enhance the products value, including customer support, repair services, installation, training, spare parts management, upgrading, etc Task 02 3.1 Marketing Objectives As the business still has significant untapped potential both in terms of top line growth and returns. By exploiting the strength of our leadership positions to continue to grow their market share and significantly increase the margins and returns, cadbury aim to achieve their vision of becoming the biggest and best confectionery company in the world. Vision into Action (VIA) plan for 2008 to 2011 aligns the energies and efforts of the teams around the world behind a number of priorities which will make the most impact on our revenue and margin performance. In order to generate superior returns for our shareowners, our VIA will deliver six financial targets. These are set out in our financial performance scorecard below: Organic revenue growth of 4% 6% every year Total confectionery share gain Mid-teens trading margins by 2011 Strong dividend growth An efficient balance sheet Growth in Return on Invested Capital (ROIC) To achieve these financial goals, have a growth and efficiency strategy which aligns behind our focus on fewer, faster, bigger and better. This focus is being applied to all aspects of our business. Corporate objective: Achieve sales of min. GBP25 Mil in 2009 UK Market Achieve sales of GBP80Mil in 20011, UK Market Functional objective: To increase 6% by end 2009 Operational objective: Achieve min of 80% consumer awareness of CCE Twisted within 12 months of launch Marketing Products, price, place promo, people, process, physical evidence Director Or CEO 3.2 Strategy The strategy for any marketing project is the key to the success of the project. It should map out what needs to be done, targeting which consumers, and providing them with what value, through the product offered. 3.2.1 Segmentation of Market Cadbury segments the UK Chocolate market based on Geography, Demographics and Psychographics to identify the target market segments for their Cadbury Cream Egg Twisted. Geography Cadbury geographically segments the UK chocolate market by:- Urban market (Cities) e.g. London, Glasgow, Cardiff, Manchester, etc Suburb markets (Towns) e.g. Barnstable, Abingdon, Stamford Others (Villages) e.g. Sawston The company identifies the size of the chocolate market, per capita consumption, growth trends, as well as analyses each segment in terms of Cadburys market share, Cream Egg lovers and chocolate bar consumption. This will provide Cadbury the necessary information to target the right market for Cadbury Cream Egg Twisted. Demographic Demographic segmentation allows Cadbury to understand the chocolate market by age, gender, income group, etc. This allows Cadbury to identify which groups are the chocolate lovers, which group prefers Cream Eggs, which group prefers bar chocolates, etc. Psychographic Psychographic segmentation is based on consumer lifestyle, attitudes and motives. Cadbury segments the UK chocolate market, based on consumers who prefer branded goods, those who prefer taste, texture or shapes. By doing this, the company is able to identify the target segment which will best suit the Cadbury Cream Egg Twisted product. 3.2.2 Targeting the market After establishing the market segmentation, the next step is to evaluate each segment and choose which possible segments should the company target and offer Cadbury Cream Egg Twisted in order to meet its marketing objectives. Based on the segmentation analysis, Cadbury is targeting the following groups:- All locations around UK, with greater focus on urban markets. Across all channels, especially super and hyper markets, and convenient stores, where the chocolate consumption per capita is high. Children, teenagers and females, who are seen to be lovers of Cadbury Chocolate bar lovers, the group which Cadbury is hoping to switch from traditional bars to the Cadbury 3.2.3 Positioning Cadbury Cadbury is having broader ranges targeting many segments. Youth segment should position as Love and entertainment. Teenagers can attract through adventure aspiration. Childrens mind goes to various tastes and small gifts they are getting. Therefore should do the positioning accordingly. 3.2.4 BCG Matrix The BCG or Boston Consulting Matrix is a tool used to analyze the portfolio of a company. It classifies business units or product ranges into four categories based on a matrix of market growth rate and market share position. The market growth rate determines the attractiveness of the industry and the relative market share shows the competitive position of the business. Below is the BCG Matrix. Details about the 4 categories are as follows:- Cash Cows business units that have large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units. Stars- business units that have large market shares in a fast growing industries stars may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures. Question Marks business units that have small market shares in high growth markets. These business units require resources to grow market share, but whether they will succeed and become stars is unknown. Dogs business units that have small market shares in mature industries. A dog may not require substantial cash but it ties up capital that could better be deployed elsewhere. Unless a dog has some other strategic purpose it should be liquidated if it has little prospect for it to gain market share. In summary, the BCG matrix provides a framework for allocating resources among business units within a company, and it will be useful for us to review the portfolio of our Chocolate Business. 3.3 Marketing Mix The marketing mix is a combination of critical factors that make up the marketing strategy for a product, which helps the company to successfully achieve the set marketing objectives. 3.3.1 Product Cadbury UK emphasizes on the need for strong brand image, and therefore all the decisions they make with regards to its products are in line with the brand image. The product and packaging are designed to project and communicate the brand image reflecting Cadbury as who they are. The product reflects the innovation, high quality and nutritional value it provides to its customers, whilst the packaging clearly reflects the familiar purple corporate brand color and corporate brand logo, associated with reliability and quality. Cadbury maintains the original Cream features and taste, which is a well loved product. Uses no artificial colorants or banned additives, and meets all EU food standards. Product is in a twisted bar form to attract chocolate bar lovers. Personality of the Brand is fun and novel to target the young trendy and female market segment. Specially lovers Packaging is colorful, to attract the children, teenage and young adult market. 3.3.2 Price Pricing of products is key in reflecting the image of a brand. This is why Cadbury carefully considers the image of the product, the value it offers to the consumer and who is the target consumer, before it determines the price of any of its products. It is obvious that different Cadbury products, targeted at different segments of the market are priced differently. The decision on pricing does have an impact to the brand. For example Cadbury offers its bar chocolates at a premium price compared to Tescos or Sainsbury bar chocolates, for the mass market. Cadbury also sells some of its high end products to reflect a luxury image, and can command good premiums, example Cadbury Milk Tray, Cadbury Roses and Green Blacks. The price of a product is also dependent on customers perception of the brand which Cadbury takes into account before it prices its products. However, with the current economic scenario, Cadbury gives special deals, for example Cadbury Dairy Milk bars 20% more (means big ger size) at the same selling price without reducing the price and affecting the brand image. Cadbury priced to competitive price GBP per gram it is cheaper than the Cream, which allows differentiation. 3.3.3 Placement Cadbury chooses carefully the distribution channels it places its products based on the brand image of the products. For example for its Cadbury Dairy Milk bar range of products, because it is targeted to the mass consumer, this range of products are accessible across all channels, in all super and hypermarkets, chain retail outlets, other convenience stores and even in the mom and pop shops. For the premium products, eg Green Blacks brand, Cadbury carefully places them at high end outlet, such as Selfridges and Airports. Cadbury will be available across all distribution channels in the UK market. Focus will be in Hyper and Supermarkets as well as convenient stores, at prominent locations within the stores. Greater visibility will be provided at urban segments (both cities and towns). 3.3.4 Promotion Depending on the brand image, the target consumer and market, Cadbury carefully chooses its communication strategy to meet the objectives of increasing awareness and ultimately pulling the consumer to purchase its products. Every promotional activity has its own strategy and this can can vary from increasing brand awareness, maintaining the brand value, educate consumers about a new product, increasing seasonal purchases, or campaigns such as choose Cadbury to highlight the positive emotional value of the brand. However, due to the current economic downturn, Cadbury carefully selects its promotional activities; such that it has maximum returns for its promotional spend. With the advent of the electronic media, Cadbury has created a number of websites for its popular brands for consumer/members to be active. These websites have education information, games, good associates such as purple goes green, cocoa partnership and fair-trade. Cadbury has recently agreed to partnership with the 2012 Olympic, which will give its brands, global recognition. Websites are www.cadbury.co.uk, www.cadburycremeegg.co.uk. www.aglassandahalffullproduction.com, etc. Above the line promotion via TV, Radio and print media. Advertising will focus on target groups, e.g. children, teenagers, young adults and females. Below the line activities will be carried out at urban markets at high traffic outlets, such as Hyper and Supermarket concourses. Special standees will be appropriately designed to portray the fun and novel personality of the product, and placed in major outlets. Task 03 4.1 Key Issues faced by Cadbury and Implications to the Marketing Plan Key Issues Implication to the Marketing Plan The economic slowdown and credit crunch Possibility that the market will shrink Competition will be intensive driving prices to be more competitive. Pressure from consumer groups on health related issues Need to have more PR with consumer groups Need to educate consumers on ingredients used in products Higher legislations and standards for industry To support this in order to create higher barriers to entry for new entrants into the industry Too many products and brands To implement a rationalization program to weed out older and low margin brands Consumer awareness to create pull To conduct effective AP programs to bring awareness to consumers. Conduct market research to establish consumer needs and trends Growing in a challenging market Introduce new products in existing markets using established Brands Introduce existing Brands in new markets Understanding the Competition Conduct market research to determine level and position of competitors in the market 4.2 McKenzies 7S Framework The McKenzies 7S framework is a value based management model, which looks at all the key elements which make up an organization, and it enables us to evaluate the effectiveness of our Marketing organization. An effective organization achieves a fit between all these 7 key elements, and should any element change, it affects all other elements and hence the organization as a whole. The McKenzies 7S framework is made up of hard and soft elements. Hard elements are those which are easily identifiable and visible, whilst the Soft elements are those which are less visible and are below the surface. Most organizations tend to focus on the hard elements, and ignore the soft ones, which tends to be an ineffective way of diagnosing and solving an organization issue. The 7S framework is a useful tool used to analyze the current state of an organization. Below is a pictorial view of the McKenzies 7S framework showing the Hard elements (green) and Soft elements (yellow) Hard Elements Strategy plans for the allocation of a firms scarce resources over time to reach identified goals. Structure the way the organizations units relate to each other; centralized, functional divisions (top-down); decentralized (the trend in larger organizations), matrix, network, holding etc. Systems the procedures, processes routines that characteri